10 Year Anniversary

Ten years ago, Paulien had the dream to change the world, one bag at a time. Eleven collections later, and with some very exciting things to come, we’re taking a moment to look back on where it all started.

It's Official
O My Bag's launch event was held on July 14th
Ready, set, go
Introducing the Dirty Harry, the first O My Bag
Hey Hunter
An innovative chrome-free leather called hunter leather is introduced to the collection.
Going Stateside
O My Bag secures the first US retailer
Green Fashion
Finalist in the Green Fashion Competition during Amsterdam Fashion Week
Super Soft
A soft grain leather option is introduced to the collection
Bigger and Better
O My Bag partners with new factories Springfield and STC as demand grows
Building an Empire
O My Bag has five official full time employees.
An Eco Footprint
Winner of the Sustainable Leather Awards.
Growing Up
Fast growth requires a new partnership with a logistics company to help ship orders
Happy Birthday
O My Bag turns 5 and celebrates the milestones
The Hague
The first O My Bag brand store is officially open
Trip To Kolkata
The whole O My Bag team visits factories and tanneries in India
Flagship Store
The O My Bag HQ and second store open in Amsterdam
A Second Home
The pre-loved initiative was introduced in store and online
The Cup
Donated €7000 to The Cup, a women-only cafe that provides employment and support for women in the Red Light District of Kolkata
Going Global
O My Bag becomes available in Japan.
Forbes Feature
An interview with Paulien and how O My Bag has challenged the leather industry
A Sustainable Future
The first OMB Sustainability Report is published featuring key environmental efforts
Carbon Neutral
All emissions.are offset and plans are established to reduce the overall carbon footprint
Black Green Friday
€19,000 was raised for the Brickfields Schools Project in Kolkata, India
Our Promise
O My Bag signed the Dutch Agreement on Sustainable Garments and Textiles
Apple Leather
A vegan leather alternative debuts in the collection
A Decade
O My Bag celebrates 10 years in business!
New Store
O My Bag opens a new store on the Wolvenstraat, in Amsterdam's iconic 9 Streets
Cheers to the future:

So, here we are, 10 years later, doing what we love: changing the world, one bag at a time. But we couldn’t have done it on our own, so we wanted to celebrate those who are part of the O My Bag Story. Read Paulien’s letter to see where it all started!

Read More

Here we are, eleven collections later, and many more to come, but you never forget your first time. We look over O My Bag's 'firsts' over the past 10 years. From Paulien’s very first trip to India, to opening our first store and now, celebrating our 10 year anniversary.

At O My Bag we're continuously innovating on our material use. To accommodate our customers who avoid animal products, we've been on the lookout for a durable, low-impact leather alternative for years and we finally found it in our so-called Apple Leather! This is a vegan leather alternative made from residual apple waste.

10 years of O My Bag



Every year 1% of O My Bag’s revenue directly contributes to the development of social projects in India. Over the past 10 years O My Bag has been able to provide 785 fairly paid jobs and positively impact 7630 lives.



O My Bag is 100% carbon neutral, we avoid harmful chemicals in the tanning process and we are continuously improving our material use to decrease our environmental footprint.



O My Bags have found homes in over 45 countries around the world. This means we can continue to share our story and educate stakeholders around the globe on both social impact and sustainable practices.

The O My Bag Team

It’s fair to say that without the help and support of those around us, O My Bag wouldn’t be where we are today. So here’s to the wonderfully dedicated and hardworking team behind O My Bag.

Thank you for supporting us.